Let McGaffic Advertising handle your next brochure, from start to finish. We’ll help your business get the word out about its products or services with an attractive brochure. 

First, decide on the type: capabilities or product brochures 

When you begin writing the copy, strive for short words, short sentences, short paragraphs and a simple design. Ask what you can do for the reader. The purpose of a brochure is to provide information. List years in business, experience, size of firm, licenses, certifications, degrees and awards. Provide details about the products or services offered, as well as support, training and delivery. 

To enhance your message, include artwork. Show pictures of company employees or of your company’s goods and services in use throughout the brochure. Don’t forget to identify the people or products featured. Include testimonials from satisfied customers. 

Consider offering a “no obligation” consultation or trial to the reader. 

Make it easy to respond by featuring your address, phone/fax numbers, email, website, days/hours of operation and methods of payment in the brochure. Also mention if gift certificates are available for sale. 

While using multiple colors will increase the printing costs, color does add interest and impact. 

Don’t forget about distribution. Make sure your brochures get in the right hands. 

Want to see more of our work?

Check out our on-line portfolio.